Launched by Saffron Shergill, and aptly named Saffron Marketing [1], the business was born from a desire to provide an accessible and personable approach to digital marketing. The brand has started operating this month, after securing several consultancy leads through word of mouth.

Prior to starting Saffron Marketing, the founder worked as a Digital PR Manager and has six years experience working both in the UK and Netherlands. Motivated from her experience and desire to optimise the current agency-experience for clients, Saffron Marketing will offer a variety of Digital PR, Traditional PR, and Content SEO services.

The promise is to deliver an honest and expert-led strategy where clients have full visibility over the approach.

Commenting on the launch, founder Saffron said, "I want to reduce the "smoke and mirrors" behind digital marketing which some clients feel. There are often so many services being offered to a brand that they lose access to experts to learn off. The goal here is to equip clients with the expertise and skills in our service area so we can work holistically together.

"Brands are waking up to the importance of the Digital PR and content SEO side of the industry. We have seen rapid growth in this area, particularly since the pandemic. I am incredibly excited for my next goal which is to focus on delivering exceptional customer service through Saffron Marketing and amplify brands in Leicester."