Rapidly emerging teenage skincare and makeup brand, indu [1], has appointed leading digital marketing agency, Climb Online [2], to help drive the next phase of growth.

Conceived by Feelunique co-founders Aaron Chatterly and Richard Schiessel alongside Reena Hammer, previously Managing Director of Urban Retreat and Global Director of Soho House, indu was founded with a clear purpose: to build a global brand of holistic teen beauty products designed specifically for teenage skin and with their values at the forefront.

This entry-point-to-beauty brand offers teens a safe space to learn and care for their skin as well as experiment with makeup in a holistic, healthy and fun way. Spanning both makeup and skincare, all of indu's formulas are made with teen skin in mind.

indu officially appointed Climb Online in March 2024 impressed with the digital marketing agency's prior experience and reputation working with leading beauty brands such as ICONIC, Beauty Pie and more.

Climb Online will work closely with indu on its paid media campaigns, with a focus on driving awareness amongst the teen market.

Commenting on the appointment, Danielle Scott of Climb Online said: "We believe indu are doing incredible things for teen skincare, and with our extensive experience in the beauty industry and our commercial-first approach, we are delighted to welcome indu on board and begin working with them on the next exciting stage of their digital growth."

Sophie Bryant, Head of Marketing at indu added: "It was important for us to select a digital partner that understands our mission for teens, understands the beauty landscape and has the expertise to support the brand's growth in the digital space. I can't wait see how we work together to continue to drive awareness for this amazing brand. Watch this space!"

Originally established in 2015, Climb Online has evolved into one of the UK's leading digital marketing agencies, with an unrivalled reputation in paid media, SEO and paid social.

Acquired by global digital agency xDNA in 2022 to advance its digital capabilities and cement its position in the UK as one of the leading full service digital marketing agencies, Climb Online is underpinned by a team of over 100 digital marketing specialists.

Headquartered in London, they have delivered impactful growth strategies for global brands including TikTok, T.M. Lewin, ICONIC London, HERA and more.

For more information, visit: Climb Online [3] and indu [4]