One important factor influencing this growth has been regulatory measures like Gamstop, a self-exclusion programme in the UK aimed at helping individuals manage their gambling habits.
Non-Gamstop casinos have become especially desirable because they usually accept a wider variety of payment methods. Online gamblers can still play safely with non-Gamstop casinos [1] as many of them are simply offshore casinos, regulated in a different jurisdiction. This variety in the market caters to a wide range of player needs and preferences.
To stay competitive and attract a diverse range of customers, online casinos need to offer a variety of features that enhance the gaming experience, ensure safety, and provide convenience. These features are crucial for online casinos as they strive to attract and retain players in a highly competitive market.
In the current online casino market, several features have become prevalent across many platforms. The following list outlines eight common elements found in contemporary online casinos:
1. Live dealer games
These games simulate the experience of being in a real casino by allowing players to interact with live dealers in real time. With the aid of HD video streaming, players can play games like blackjack, roulette, poker, and baccarat with an actual dealer, offering an immersive and authentic casino experience.
2. Modern payment methods
Players expect multiple ways to deposit and withdraw funds easily, securely, and quickly. Modern payment methods include:
- E-wallets: Payment platforms like PayPal, NETELLER, and Skrill have become standard payment options due to their ease of use and the speed with which they process transactions.
- Mobile payments: Apple Pay and Google Pay allow players to make quick deposits using their smartphones, a feature that is becoming increasingly popular as mobile gaming grows.
- Prepaid Cards: Prepaid card options like Paysafecard appeal to players who may not want to link their bank accounts directly to their gambling activities.
- Cryptocurrencies: Bitcoin, Ethereum, and other digital currencies have gained significant popularity among online gamblers due to their enhanced privacy, lower fees, and quick transaction times.
3. Mobile compatibility
The ubiquity of smartphones and tablets has made mobile compatibility essential for online casinos. Many players now prefer to gamble on their mobile devices, whether they are commuting or relaxing at home. The casino must have a responsive interface that adapts seamlessly across different screen sizes and operating systems, such as iOS or Android. Some online casinos even develop dedicated mobile apps [2] that offer faster navigation and exclusive features.
4. Game variety
Diverse game selection is the backbone of any successful online casino. Players look for a wide variety of games to keep their experience fresh and exciting. Casinos offer a healthy selection of slots with endless themes, different mechanics, and pay-out structures. There are also progressive jackpot slots, 3D slots, and themed video slots. Players also want classic table games like blackjack, roulette, and baccarat. Speciality games are also hugely popular, particularly with players who wouldn't usually go to a physical casino. These include bingo, scratch cards, and keno.
Players also look out for new game releases, and as most casinos have licensing agreements with large game developers like Microgaming and NetEnt, they're able to continuously attract players with exciting new games.
5.Robust security measures
Security is a top priority for online casino players to ensure that customer data and transactions are safe from hackers. Online casinos use high-level SSL encryption [3] to protect player information. Two-factor authentication adds an additional layer of security, ensuring that only the account holder can access their casino profile and funds.
6. Generous bonuses and promotions
Bonuses and promotions are key to attracting and retaining players. These include welcome bonuses, where new players are given free money to play with. Deposit matches are also popular, where the casino adds a percentage of a player's deposit as extra free money. Note that this money can't actually be withdrawn, as it comes with wagering requirements. Players must wager the equivalent of the bonus or multiples thereof before they can make a withdrawal.
Other types of bonuses include free spins, where players get a specific number of free slots spins, and can keep their winnings - once again subject to wagering conditions. Casinos also host weekly, monthly, or ad hoc promotions.
7. Customer support
A reliable, accessible customer support team is essential for any online casino. Players should have multiple ways to contact support if they encounter any issues, whether technical or financial. The best online casinos offer 24/7 live chat for immediate help. Email and phone support is also available, especially for more complex queries.
8. Licensing and regulation
Holding a licence from a respected regulatory body like the Malta Gaming Authority or the Curacao eGaming Commission reassures players of a casino's credibility. Operating with a reputable licence is one of the most essential features that online casinos need to build trust and legitimacy.