Serial entrepreneur and star of Dragons' Den, James Caan, is launching his own business academy that specialises in entrepreneurialism.

The James Caan Entrepreneurs' Business Academy is a new venture for emerging entrepreneurs and existing owners of small to medium-sized enterprises, interested in boosting their businesses.

The purpose of the academy is to provide knowledge, pass on hard gained experience and practical guidance for entrepreneurs.

"You have to have the conviction and belief in what you are doing in order to be successful, and the business acumen to ensure you stay successful," said Caan.

"The problem with being the boss is you have no-one guiding you. Asking ‘businessman friends' seems like defeat and you don't want to admit you're a novice. But everyone needs a helping hand. You may have heard the phrase ‘Businesses don't fail, people do."

The course ensures that entrepreneurs' capitalise on all that ‘sweat equity' and ‘sunk cost' by developing either a plan to increase then sell their business or take their business to a much higher level.

The academy launches with a one-day introductory seminar ‘Total Business Mastery' on Saturday 20th March 2010 at the Holiday Inn, Kensington Forum.

For more information call 0208 4399 493 or visit www.the-eba.com [1]