If you want a successful business then the most important factor is your marketing. This is where the heart of your business is.

Marketing covers a wide range of things that you need to consider for your company. PR, sales, promotion and advertising are all very important factors especially when you are just starting out in the market. Your marketing strategy will introduce your product or service to new customers and without marketing your business properly you might be selling the best new service since Facebook but no one will know about it, and if no one knows about it they can't buy it.

A good marketing strategy will be a combination of digital services, PR, advertising and so on. After getting the awareness out about your business via these channels you can start, to rely on things like customer experience and word of mouth, to start turning your business into a success.

Websites such as www.instantprint.co.uk [1] offer great tools to help build brand awareness. Great posters, banners, and flyers can really help stamp your company logo into people's minds and things like calendars can be used as give-aways with special offers to entice customers to pay attention to you over hordes of competitors. You need to get to the point where customers recognise the brand name and know what they are getting with your particular service, and this is achieved through marketing tools such as the ones mentioned above. 
Once the marketing has done its job-building brand awareness, enticing new customers and establishing competition within the market the rest is down to your product or service. Every company needs to build a good reputation, and that can only be done through a great product, great customer service, and a unique selling point.