Effective Prize Management - The Secret to a Successful Campaign
For prize management and promotional incentives [1] to work well, they need to be managed efficiently. Depending on the prize offered and your target audience, you may be left with hundreds of thousands of competition or prize draw entries to sift through and this could take you away from the running of your business. Get your promotional activities wrong and you could anger your audience and damage the reputation of your business. Running such a promotion requires careful planning, expert timing and professional management in order to get the best returns.
If you are using social media marketing to expose your brand, prize promotions are even easier to launch - you have your captive audience right there. Many major brands have thrived on the back of the buzz created by a successful promotion. Whether you want to launch a prize promotion to raise awareness of your brand or you want to motivate your employees, incentives like prizes, monetary rewards or company perks can work very well indeed.
How To Choose the Right Incentive
Another important part of launching a promotional incentive campaign is the sourcing of the prizes. You should choose prizes that reflect your budget, the size of your company and your business reach. After all, there is no point giving away a round-the-world trip if you are only going to attract a hundred or so potential customers. On the flip side, there is no point offering a small prize if your audience is in its thousands. If you can get your incentives just right you will have your audience sharing their experience with others or your employees all abuzz with excitement and new found motivation.
The Most Popular Prizes and Incentives
Prizes that always work well include holidays, technology items such as iPods and iPads, luxury prizes such as VIP access to sports and music events and free products for a year. By being creative with your promotional campaigns you can make your prize relevant to your brand. For example, a clothing manufacturer might give away a trip to Milan, the home of fashion. A chocolatier might give away a year's supply of their bestselling chocolate or a holiday to Brazil. There are so many possibilities when it comes to marketing your business with incentives and prizes and the effects can be astounding.
A prize management agency can help you to run an effective, far reaching and reputation boosting promotion that will expose your brand to a wider audience. NDL Group [2] has years of experience in sourcing prizes and incentives and managing some of the most successful prize campaigns online today.