Eureka moment
After 17 years building FP Comms, which includes The PR Club, I had a pivotal realisation: the question, "What is PR?" often keeps businesses from unlocking its full potential. Many focus on sales, but PR is not just a sales tool-it's a catalyst for transformation, impact, and solutions that naturally lead to sales. One of the wealthiest people in the world said, "Sales is the transaction; influence is the journey." PR is about stoking the flames, building influence, and creating a lasting impact. This inspired me to create The PR Club, where businesses learn to leverage PR for sustained growth and reputation-building.
Finances
What a journey! Managing finances in business has been, and sometimes still is,
a rollercoaster. The common misconception that entrepreneurs naturally excel at
finances couldn't be further from my experience. If that were true, I'd be the
exception! One lesson I've embraced is the importance of surrounding myself
with experts.
Regrets
Regret is a powerful and complex word. If I could change anything, it
would be learning the lessons that God, the Universe, and life itself have
presented a little sooner. Leading with emotion has led me through painful
business experiences, but it has also been my greatest teacher.
What would you have changed?
If I could change anything, it would be to have embraced the lessons earlier-the ones that life, God, and the Universe have been offering all along.
But every step, even the challenging ones, has led me to the determined and focused person I am today.
