The test provides a detailed analysis of businesses' current CX models and evaluates their approach under the three dimensions of customer service: Ease, Effectiveness and Emotion.
By undergoing the assessment, businesses can identify their current position within the CX maturity continuum and uncover gaps and opportunities in their CX strategies. They can then leverage these insights to develop tailored action plans to enhance customer engagement and satisfaction.
Ian Nicholls, founder of Explic8, said: "For businesses today, understanding their CX maturity is essential to staying competitive. Without a clear understanding of where they stand, companies risk making uninformed decisions that could negatively impact customer satisfaction and overall business performance.
"Our Customer eXperience Maturity Test offers a structured approach to assess and improve CX capabilities, providing a first data set to build improvements and processes on to help drive operational excellence.
"The goal isn't just to measure CX but to help businesses take action, improve their customer relationships and create long-term success."
Founded in 2019, Explic8 specialises in tackling the complex issues faced in transforming business strategy, from planning and implementation to organisational design and developing innovative solutions, with continuous improvement at its forefront.
The firm has successfully delivered operational excellence in a range of companies across a variety of industries, including pharmaceutical, medical devices, manufacturing and supply chain.
Explic8's Customer eXperience Maturity Test is now available to organisations seeking to elevate their customer experience strategies.
For more information or to schedule an assessment, visit: Explic8
