A pioneering and award-winning tech company has unveiled its new rebrand together with the launch of its revolutionary Website Threat Protection platform, following an extremely successful pilot.

Established in 2016 as Beaconsoft, the tech firm has now rebranded to Veracity Trust Network to highlight its mission in safeguarding businesses from the growth of harmful bots online.

To coincide with the rebrand, Veracity Trust Network has unveiled the launch of its new Website Threat Protection platform, which successfully utilises machine learning to detect bots and safeguard online revenue, competitive edge, and brand reputation.

Co-founded by forward-thinking tech entrepreneurs, Nigel Bridges, Stewart Boutcher and Mike Townend, Veracity is applicable to any business operating a website and blocks a wide range of bot attacks, preserving website performance, while optimising infrastructure costs and security resources.

Its official launch follows an impressive pilot, where 18 businesses from across different industry sectors trialled the solution, which revealed - on average - 38% of web traffic was suspicious, with the majority clearly bots. In using the new platform, a leading law firm can now prevent the attack of daily bots for increased client security, and a fast-growing eCommerce business can protect its stock and optimise genuine customer sales.

The early success of the Website Threat Protection platform follows the continued growth of the firm's original Beacon Ad Fraud Protection solution, which detects bots and blocks them on Facebook, Instagram, LinkedIn, Google Search Ads, and Microsoft Search Ads to maximise digital advertising spend and increase ROI.

Discussing the launch of its Website Threat Protection platform, Nigel Bridges, CEO of Veracity Trust Network, said: "As the digital world continues to evolve, so do the challenges around fraud and security, underpinned by the growth and sophistication in bots.

However, many business owners are unaware that these bots infiltrate and attack our websites on a daily basis, which can lead to risks to revenue, reputation and even customer and/or client relationships. To overcome this challenge, we have developed a dedicated Website Threat Protection solution, which protects any website from automated bot attacks and enables businesses to gain visibility and control over human, good bot, and bad bot traffic without imposing friction on legitimate users.

We feel that our new brand name successfully represents our mission to drive the future of online security, particularly as it coincides with the launch of the new Veracity Website Threat Protection platform. This, we believe, will be a true game changer for businesses both UK and worldwide."

For more information, please visit: Veracity Trust Network