This is the case for affiliate marketing company, Offers 365.
Headed up by former Fortune 500 sales manager Seun Olabisi and his business partner, Nuno Pereira, the business is now working with some of the world's largest brands. Including Apple Music, Lush Cosmetics and data and information services provider Nielsen, and many other sectors and companies around the world.
This got us thinking. What has Offers 365 done differently to become so successful?
Despite the business only being two years old, there's a vast amount of experience behind it. In fact, both partners' combined expertise exceeds twenty years, particularly in the areas of social media, marketing, and management. This could very well be the reason why many customers have stuck by them since day one. However, experience alone is never enough to run a successful business. It also helps if owners have passion, enthusiasm, commitment and a hunger to please their customers. As it goes, Seun and Nuno happen to have these attributes by the bucket load.
Something else which has enabled the great success of Offers 365 was its ability to spot a gap in the market for a quality digital marketing firm. Many affiliate marketing companies are renowned for ripping off customers and causing damage to customers' reputations through inappropriate ad positioning. Offers 365 are pleased to 'do things better' by fully understanding customer needs and budget, providing transparency with live metrics and always being accountable. In fact, they're actively seeking to make changes to their industry by pushing for much-needed compliance and regulation.
Maintaining an extensive outreach is another factor. Starting off servicing clients in the UK, they eventually branched out into the US and now have plans to grow into Australia, the UAE, Africa, Asia and Singapore. They're also widening the sectors they work with and workin with new publishers as well.
Finally, what's clear is that Offers 365 have got the business basics right. Staffing is maximised by ensuring the right staff are employed, enabling existing employees to work from home, and using external consultants and freelancers when needed instead of permanently hiring people. Because the business operates almost entirely online, overheads and costs are minimal. Plus, thanks to some generous funding, the company has doubled the size of their existing team. Clever marketing has also been utilised, with charity partnerships formed with big names like The Princes Trust.
