A new book by an award-winning, industry expert challenges growth-hungry entrepreneurs to make a contrarian, 180-degree shift in their approach to business.
Author Christian Simpson has enjoyed an illustrious career, collaborating with some of the biggest names in the personal growth and self improvement genre, including the late Bob Proctor and the leadership author, John C. Maxwell.
To date Simpson has personally trained over 40,000 Coaches in more than 170 countries to the highest standards in the profession.
Now, in his new book, The Ultimate Entrepreneurial Success StrategyTM 2.0: How the Top 0.1% Generate Wealth, Prosperity & Freedom, Simpson unveils an unorthodox yet profoundly powerful methodology that transforms an entrepreneurs' relationship with their business, its potential and their future.
Three decades into his ground-breaking work in the Coaching and self-improvement sector, Simpson contends that just about everything business owners are programmed to think and believe about what it takes to grow their business - and liberate their lives - is grossly misleading, damaging and limiting.
‘Due to societal conditioning, many entrepreneurs unknowingly place huge constraints on their business and their lives because their priorities are the wrong way around", explains Simpson.
‘No one enters entrepreneurial life to struggle. No one chooses this career path to resign themselves to a career of underachievement and mediocrity. No one deliberately creates a business that consumes a life, working harder for harder, for longer and longer, just to maintain a certain standard of living.
‘So why do millions of bright, well-intentioned business owners live this reality every day - taking all the risk the entrepreneurial path demands, yet never experiencing the reward it promises?'
None of this is theory or hyperbole. Simpson has the battle scars
of his own story to prove his thesis. He's failed in business, and sold the
roof over his head to put the methods he now shares to work to grow his
subsequent business from zero to a million in less than four years.
Moreover, his book provides irrefutable evidence of the profound impact of his
methodology - with eye-opening, personal stories of UK entrepreneurs
who've witnessed exponential growth in their businesses, while simultaneously
liberating their personal lives by adopting Simpson's unconventional approach.
‘Unless you're willing to make a 180-degree shift in your approach, you'll end up looking back on a career of underachievement and a life far less lived. You've spent your lifetime being moulded into one of the 99.9%. Now you're about to discover what most business owners will never know - how to undo the damage to become one of the 0.1%,' concludes Simpson.
Author - Christian Simpson
The award winning creator of the Elite Influencers of the Coaching profession, and the UK's leading Coach to entrepreneurs and business owners.
His clients include some of the biggest and most celebrated names in the entrepreneurial, leadership and personal success sector.
His Conscious Coaching AcademyTM is the definitive centre of excellence for Elite Influencers in the Coaching industry, and the profession's award-winning, flagship training institution.
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