Digital media is one of the fastest growing industries in the UK. Ever increasing number of businesses are realising the potential of digitising their products; be it a magazine, newsmail or advertisements and press releases.
Having a website is of growing importance to small business owners, with recent research revealing that over half of British online adults say they are transacting more online than they have ever done. To make the most of this shift in consumer spending all small businesses must make sure that their websites look as sleek and professional as possible to drive traffic and make sales.
The survey also highlighted the exacting standards that increasingly media-savvy consumers now have when it comes to websites. If your website does not look as professional and as sleek as possible, then potential customers may well go elsewhere.
WeClik was founded in December 2006 and, as a growing SME themselves, understand the particular strains and issues that small businesses face. The company, which recently secured the contract by the Internet Advice Bureau to digitise their magazine, offer numerous options for small business looking to increase their traffic and their sites look and feel. Services include building micro sites, sending out a concerted media campaign and digitising material.
Bespoke Electronic page turning solutions - Click Pages - are a fantastic and innovative new way to engage with your audience. These digital editions are designed to seamlessly integrate into existing websites, so that it matches the website in design, look and feel. Magazines can be browsed online at the same speed as physically turning a page, with the potential to search through hundreds of copies, download and print hard copies, update content and add value through user interactivity and customisation.
Considering the high drop-off rate when viewing online content, the more engaging and targeted the content, the more likely people are to read it. Digital publications can now keep the reader on your site longer through rich content such as videos, sound, games, reader surveys and competitions, to name but a few of the numerous options.
Digitising such products brings added exposure and brand awareness to a business's products, and shows clients and potential business partners that your firm is as up to date with technology as possible.
"The key is that there is no single way to succeed online, you can't just write a blog, you do need a whole bunch of tools to make you stand-out from the rest. Digital editions are certainly a way to not only cut costs but also to increase content on your own website and to allow people to view your content in a new format," says Daniel Rawles, business development director of WeClik.
Many business have great looking websites but no traffic - something that Daniel equates to investing money in a great Blu-ray collection of DVDs and putting these on a tiny television. WeClik TV is a way to increase the number of visitors that your website receives. WeClick TV solution is all about driving traffic to your website and getting a lot more exposure and therefore, hopefully more business.
The digital agency have built a platform that takes in all different sorts of media - audio podcasts, videos, press releases, text articles, case studies, presentation material - to create a integrated platform for a campaign.
"We then distribute that content into various different online platforms. So if you have a press release it will go to 200 different press release sites, move will go to 30 different movie sites - it's about pushing out and syndicating your content to as many places as possible," explains Dan.
"There is a certain way to write and format the content to produce maximum benefits and we've done a lot of research on this - it can be a combination of all these things that will mean it is picked up by 1,000 sites rather than ten.
"We send the original press release then a rich-content release with media elements and then the article and these all link into each other through a series of key words. This content is sent out to all these different sites and they all link back to this one landing page," says Dan. "The key words are essential - they can't be too broad and must be relevant to the product that you are pushing. We have tools that allow us to find and use the best key words and phrases for what the customer wants to push."
Putting copy online is also a very cost effective way to operate. Instead of having to rely on the Royal Mail to deliver the paper version of your product or pay an expensive private courier to deliver it, firms can speak to clients on the phone and show then the product online.
Adding a digital edition to your online marketing campaign is not only becoming essential, but expected in many industry sectors. All small business owners must ensure that their firm's website is constantly finding new ways to engage customers.
For more information please visit www.weclickmedia.com
